effect on users by reducing the nuisance costs due to excessive advertising.  Its net effect is therefore ambiguous in …

characteristics and more concerned about hidden quality characteristics. Online retailers rely more on advertising than traditional …. Advertising and revenue data for the online book market reveal that consumers respond to advertising rather than low prices. As … the market increases, advertising costs escalate and there is no new entry. Advertising to sales ratios and market …

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also … suggest a new taxonomy of advertising, distinguishing between hype, which shifts demand, and real information, which rotates …