Humphreys, Brad; Johnson, Bruce K.; Whitehead, John C.; … - Department of Economics, University of Alberta - 2011
We estimate Canadians’ willingness to pay (WTP) for success by Team Canada in the 2010 Winter Olympic Games. The Canadian government subsidized elite athletes in the run up to the 2010 Games through the Own the Podium program, which was designed to increase Canada’s medal count. WTP...
