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TRANSLATING LATENT TRENDS IN FOOD CONSUMER BEHAVIOR INTO NEW PRODUCTS

Gellynck, Xavier; Kuhne, Bianka; Van Wezemael, Lynn; … - European Association of Agricultural Economists - EAAE; … - 2010

For successful product development it is important to explore the latent changes in consumer behavior prior to the product development process. The identification of a latent trend before the manifestation moment can be achieved by trend analysis. Trend analysis delivers insights that explore...

Persistent link: https://www.econbiz.de/10009368363

Consumer Perception of Bread Quality

Gellynck, Xavier; Kuhne, Bianka; Van Bockstaele, F.; … - European Association of Agricultural Economists - EAAE - 2008

Bread contains a wide range of important nutritional components which provide a positive effect on human health … investigate consumer’s quality perception of bread towards sensory, health and nutrition attributes. Consumer’s quality perception … of bread seams to be determined by sensory and health attributes. Three clusters of consumers are identified based on …

Persistent link: https://www.econbiz.de/10005039521

Innovation in Traditional Food Networks

Gellynck, Xavier; Kuhne, Bianka - European Association of Agricultural Economists - EAAE - 2008

In an increasingly globalising market, innovation is an important strategic tool for micro, small, and medium sized enterprises (SMEs) to achieve competitive advantage (Avermaete et al., 2004a; Gellynck et al., 2007; Murphy, 2002). Innovation can be defined as an ongoing process of learning, searching...

Persistent link: https://www.econbiz.de/10005256629

Network connections and innovation capacity in traditional agrifood chains

Kuhne, Bianka; Gellynck, Xavier; Weaver, Robert D. - European Association of Agricultural Economists - EAAE - 2010

In the New Economy, the network is considered as more important than the firm itself. In this paper the focus is on chain networks which include vertical networks among chain members, horizontal networks with peers, and networking with third parties. Networks have an important role in the...

Persistent link: https://www.econbiz.de/10008693405