This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods … different labelling (health claim) policies, which could influence consumer preferences by changing consumers’ reference points. …

surface seems to be neither in the interest of consumers or dairy farmers. If the objective of the supply management is to … benefits producers, although it may not be in the best interest of consumers due to higher dairy prices and increased butterfat …

Existing empirical evidence suggests that farm animal welfare may not be a top-of-mind issue for many consumers in … subset of consumers with very strong preferences or by an underlying change in consumer and societal preferences? Who do … consumers trust for credible quality assurances with respect to farm animal welfare attributes? This paper provides a basis for …

econometric analysis of the Canadian egg market has assumed eggs and consumers are homogeneous. This study makes use of Stated … conducted in two separate years: 2005 during which consumers were surveyed on their interest in Omega-3 and Vitamin Enhanced … eggs relative to ‘normal’ eggs, white large, Grade A eggs, and 2006 during which consumers were surveyed on their interest …

cholesterol in red meats. However Canadian consumers are also looking for convenience with their food purchases. Canadians are … (white and dark meat, for example) further understanding of how consumers make their purchase decisions could enhance the …