This study examined rural Ugandan women's lives to discover reasons why they may or may not practice agroforestry. These women are responsible for the triple roles of reproduction, production and community maintenance work, all carried out within the context of a gendered social environment....

The Canadian egg industry has introduced a number of specialty eggs, including Omega-3, organic, free run/range, vitamin enhanced and vegetarian over the past few decades. These eggs are generally sold at prices higher than the ‘normal’ egg and there has been little analysis of the consumer...

The Canadian chicken industry has operated under supply management since the mid-1970s. Canadian consumer preferences for chicken have grown dramatically since then possibly in response to concerns about health and the levels of fat and cholesterol in red meats. However Canadian consumers are...

The purpose of the study is to examine the differential effects of relative prices and diet-health link information on the degree of substitution between corn and cane sugar in the U.S. food processing sector. Our results suggest that the nature of the relationship between cane and corn sugar is...

This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (probiotic yogurt) and regular food (regular yogurt) are used as examples to...

This study examined the size and the determinants of the price premium a sample of Edmonton-area consumers was willing to pay for organic wheat bread. The development of these premiums included consideration of providing information on health or environmental advantages of organic production and...

This study examines the Canadian Dairy Commission’s marketing of butterfat. Previous studies have concentrated on the evaluation of butterfat by using total kilograms of milk. Measuring milk as kilograms is based the assumption of fixed proportions between kilograms of milk and kilograms of...

Fish is a low-fat protein source high in omega-3 fatty acids, but in 2004 consumers also heard that farmed salmon had high levels of polychlorinated biphenyl (PCBs). This research evaluated how Canadian consumers and processors reacted to the conflicting health messages. Demand estimates and...

Existing empirical evidence suggests that farm animal welfare may not be a top-of-mind issue for many consumers in North America. Nevertheless, there is pressure from animal welfare groups on food retailers and processors to implement more stringent requirements for their suppliers. Is the...

There is currently no published research on how food taxes may affect consumer behaviour when the imposition of the tax itself may be considered a source of consumer information. The work undertaken here seeks to address this gap in the literature by using experimental methods to enhance...