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~institution:"Deutsche Forschungsgemeinschaft"
~institution:"Erasmus Research Institute of Management"
~language:"eng"
~language:"hun"
~subject:"Marketing"
~type_genre:"Graue Literatur"
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Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
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Soethoudt, Han
(
contributor
)
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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3
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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