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~institution:"Deutsche Forschungsgemeinschaft"
~institution:"Erasmus Research Institute of Management"
~person:"Dekimpe, Marnik G."
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Dekimpe, Marnik G.
Franses, Philip Hans
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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3
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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4
How cannibalistic is the internet channel?
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
Saved in:
5
On the predictive content of production surveys : a pan-European study
Lemmens, Aurélie
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921590
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