Levy, Daniel; Young, Andrew - EconWPA - 2004
We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity … Coke, nevertheless, remained unchanged. We find that this unusual rigidity is best explained by (1) a contract between the … the nickel Coke phenomenon is discussed in the context of Nickel and Dime Stores, which were popular in the US in the late …