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~institution:"Deutsche Universität für Verwaltungswissenschaften Speyer"
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Deutsche Universität für Verwaltungswissenschaften Speyer
Springer Fachmedien Wiesbaden
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Rationale und emotionale Erfolgsfaktoren im B2B-Branding : eine empirische Analyse
Elsäßer, Marc
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2016
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1. Auflage
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