Day, Mellani (contributor); Boardman, Mary C. (contributor); … - 2017
principles, techniques and tools -- 2. Brain-driven entrepreneurship research: -- A Review and research agenda / Víctor Pérez … Alexey Gorin -- 4. Unpacking neuroentrepreneurship: conducting entrepreneurship research with EEG technologies / Martin De … Holan and Cyril Couffe -- 5. A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship …
