Showing 1 - 10 of 16
Persistent link: https://www.econbiz.de/10000860997
Persistent link: https://www.econbiz.de/10000865224
Persistent link: https://www.econbiz.de/10003651604
Persistent link: https://www.econbiz.de/10003651607
Persistent link: https://www.econbiz.de/10003651821
Persistent link: https://www.econbiz.de/10003377762
Persistent link: https://www.econbiz.de/10003052214
The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...
Persistent link: https://www.econbiz.de/10001789503