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~institution:"Deutschland / Bundeswehr / Universität Hamburg"
~person:"Böcker, Franz"
~person:"Dichtl, Erwin"
~type_genre:"Bibliography included"
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
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