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~institution:"Deutschland / Bundeswehr / Universität Hamburg"
~person:"Böcker, Franz"
~subject:"Comparison"
~subject:"Deutschland"
~subject:"USA"
~subject:"United States"
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Comparison
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Böcker, Franz
Domsch, Michel E.
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Straubhaar, Thomas
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
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