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~institution:"Deutschland / Bundeswehr / Universität Hamburg"
~person:"Böcker, Franz"
~subject:"Europa"
~subject:"Risiko"
~subject:"Theorie"
~subject:"United States"
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Böcker, Franz
Straubhaar, Thomas
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Hasse, Rolf H.
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
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