The bias generated by the subjective perception of scarcity on the consumer's choice is investigated using two separated experiments. The first experiment is aimed to define the prevailing preferences towards a set of commodities, the second experiment checked the effects produced by the...

The bias generated by the subjective perception of scarcity on economic behavior was investigated on two groups of children aged 9-10 and 12-14 years old and on a sample of adults. Children had to choose a toy among a set of identical objects varying only in color: one color was scarce the other...