Cabigiosu, Anna; Zirpoli, Francesco; Becker, Markus - Dipartimento di Management, Università Ca' Foscari Venezia - 2014
This paper, building on R&D integration and improvisation literature, explores how firms organize to jointly develop … planned organization did not suffice: interstices between the two firms exist and planning and improvisation are complementary …. Improvisation should be built upon a minimum structure and firms willing to accelerate their integration process can rely upon NPD …