Gamba, Andrea; Micalizzi, Alberto - Dipartimento di Scienze Economiche, Facoltà di Economia - 2002
In this paper we investigate the valuation and optimal timing of the launch of two complementary/substitute products (or projects), one of which is a pilot product. As a first step, we study the problem from a strategic point of view and analyze the ability of the pilot product per se to create...
