Boschma, Ron A.; Weltevreden, Jesse W.J. - Disciplinegroep Economische Geografie, Faculteit … - 2006
The paper analyses from an evolutionary perspective how retailers respond and adapt to b2c e-commerce. As such, the paper explores the diversity of behavior of retailers with respect to the adoption of e-commerce. More in particular, it examines empirically the extent to which the adoption of...