Conitzer, Vincent; Taylor, Curtis; Wagman, Liad - Duke University, Department of Economics - 2010
their anonymity and avoid being identified as past customers, possibly at an (exogenous) cost. When consumers can costlessly … maintain their anonymity, they all individually choose to do so, which paradoxically results in the highest profit for the firm …. Increasing the cost of anonymity can benefit consumers, but only up to a point, after which the effect is reversed. …