Radkevitch, Radkevitch, U.L.; van Heck, van Heck, H.W.G.M. - Erasmus Research Institute of Management (ERIM), … - 2008
Online markets have dramatically decreased costs of search and communication for buyers. By contrast, costs of evaluating purchasing alternatives have become critical due to an overwhelming range of available options. When high, evaluation costs can offset potential gains from transactions and...