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Feldman, Barry - EconWPA - 2002

An expanded model of value in cooperative games is presented in which value has either a linear or a proportional mode … (1989, 1992) value have a linear mode and an input basis. The egalitarian value (Kalai and Samet (1985)) has a linear mode …

Persistent link: https://www.econbiz.de/10005407563

Marketing as an entrance barrier into the fashion market

Vieira, Pedro Cosme Costa - EconWPA - 2005

In this paper I intend to model a firm decision of entrance into a profitable fashion market where fashion results from … fashion market and that ii) when incumbent firm accommodates the other firm a la Cournot there is no pure strategy Nash … equilibrium. The properties of the model seem to be in accordance with the persistence in time of fashion brands. …

Persistent link: https://www.econbiz.de/10005561411

Brand influence on consumer preference for environmental labels

Achabou, Mohamed Akli - Institut de Préparation à l'Administration et à la … - 2014

the same degree of importance as the Fairtrade independent certification. The consumers seem to rely on the brand and …

Persistent link: https://www.econbiz.de/10010754821

Comment substituer une marque connue par une nouvelle marque inconnue: les cas bio-Activia et Gemey- Maybelline

Aimé, Isabelle; Lai, Chantal - Institut de Préparation à l'Administration et à la … - 2015

To substitute a well-known initial brand by a totally unknown target brand is risky. Whereas some general … recommendations in terms of implementation have already been described in the literature, it is not taken into account that brand … be a customer transfer when the positioning of the initial brand remains identical (Bio-Activia) or it could aim to a …

Persistent link: https://www.econbiz.de/10011122201

Maternal Employment and Adolescent Risky Behavior

Aughinbaugh, Alison; Gittleman, Maury - EconWPA - 2003

This paper examines the impact of maternal employment during a child’s first three years and during adolescence on his or her decisions to engage in a range of risky behaviors: smoking cigarettes, drinking alcohol, using marijuana and other drugs, engaging in sex and committing crimes. Using...

Persistent link: https://www.econbiz.de/10005125822

The Nature of Unemployment in Urban Ethiopia

Serneels, Pieter - EconWPA - 2004

With around 50% of the urban men between age 15 and 30 unemployed, Ethiopia has one of the highest unemployment rates worldwide. This paper describes the nature of unemployment among young men in urban Ethiopia. We analyse the determinants of incidence and duration and find that most variables...

Persistent link: https://www.econbiz.de/10005556068

How the 'made in' can influence the eco-equality assessment of a product: An experimental study on the case of the European Ecolabel

Dekhili, Sihem; Achabou, Mohamed Akli - Institut de Préparation à l'Administration et à la … - 2014

This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product....

Persistent link: https://www.econbiz.de/10010860484

Towards greater understanding of ecolabel effects: the role of country of origin

DEKHILI, Sihem; ACHABOU, Mohamed Akli - Institut de Préparation à l'Administration et à la … - 2014

Persistent link: https://www.econbiz.de/10010930516

Buying Organic Food in France : Shopping Habits and Trust

Sirieix, Lucie; Schaer, Brigitte - EconWPA - 2005

In this paper we attempt to compare the responses of consumers and professionals to questions related to organic food retailing, in order to highlight the differences and the similarities of viewpoints between them and to understand the links between consumer perception of organic food and the...

Persistent link: https://www.econbiz.de/10005062483

Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis

Rajagopal - EconWPA - 2004

Consumer value may be defined as a tool to measure the prolonged satisfaction and an on-going propensity to buy the product and services. Though there are many issues floating in an on-going debate about the consumer value, it may be argued that the consumer value in terms of the level of...

Persistent link: https://www.econbiz.de/10005561800