An expanded model of value in cooperative games is presented in which value has either a linear or a proportional mode … (1989, 1992) value have a linear mode and an input basis. The egalitarian value (Kalai and Samet (1985)) has a linear mode …

In this paper I intend to model a firm decision of entrance into a profitable fashion market where fashion results from … fashion market and that ii) when incumbent firm accommodates the other firm a la Cournot there is no pure strategy Nash … equilibrium. The properties of the model seem to be in accordance with the persistence in time of fashion brands. …

and engage in rituals that develop and strengthen connectivity to their ideologies and the brand, too (Head et al., 2012 …. 91). Strong brand and the good reputation have become an important beneficial attribute of an organisation nowadays … customers for whom brand and organisational image are factors strenghtening loyalty that also play important part of their lives …

social. Dialogue between consumers and the brand is presented in the paper on the case of a leading brand in the category of … building a relationship with the brand. The main thesis of present case was an effectiveness of communication and strategy done … through social networking media could increase brand relationship with young people. It is necessary to study the …

Purpose - This article deals with a type of luxury fashion brand whose name is at the same time the famous surname. The … can hardly find the research focusing on the creation of fashion brand identity, by using surname as a brand, which is a … is a possibility of creating the fashion brand and its identity through the consequent marketing strategy, by using the …

European Union especially among youth is much lower than in China or USA. The article compares selected Global Entrepreneurship … is to identify the role of education and culture in the development of youth entrepreneurship in European Union, as well … especially in areas of education and training on how to increase youth entrepreneurship in European Union. The article can be …