The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...

The current population in the World has grown beyond the Break-even level of the food supplies, water, clothing and shelter. Techno- commercial systems are also within the utility of developed nations, but beyond the infrastructure and mental orientation of the Developing and Under Developed...