To serve diversified consumers is always a challenge for an organization and, market research companies always seek new ways to serve the consumers.The book is a guide to find the universal needs, the relationship between consumers and brands, brand equity of brand as a whole,touchpoints, brand...

n the late 1990s, Knowledge Management (KM) and Communities of Practice (CoPs) seemed inseparable. CoPs appeared to offer the key to reversing the failure of some of the earlier technologically based attempts to manage knowledge. However, the original CoP concept was built around a very...

As commercial organisations face up to modern pressures to downsize and outsource they have begun to realise that they have lost knowledge as people leave and take with them what they know. This knowledge is increasingly being recognised as an important resource and organisations are now taking...

Knowledge is the key to gaining and sustaining competitive advantage. Driven by a change in consumer needs towards “comprehensive service solutions”, more and more services are offered through networks. By so doing, individual firms can concentrate on their distinctive competencies and by...

Within the Knowledge Management context, there is growing interest in computer support for group knowledge sharing and the role that Communities of Practice play in this. Communities of Practice are groups of individuals with a common purpose and who share some background, language or...

This chapter uses key concepts in the knowledge management literature to analyse the procedures and practices used by a project management team to identify, create, store, disseminate, and apply knowledge management systems for successful project completion. This project allowed a long...

This paper explores Knowledge Management (KM) practices for use with portal technologies in Non-Governmental Organizations (NGOs). The aim is to help NGOs become true Civil Society Organizations (CSOs). In order to deal with more donors (at the top) and more beneficiaries (at the bottom), NGOs...