the Udalguri subdivision, Assam (india). It indicates that at least 35.85 percent of the population (and 33.52 percent of … marketing facilities, connectivity and power supply, poor agricultural productivity, absence of any significant manufacturing …

In this study we make an attempt to visualize the structure of the economy of Udalguri Subdivision of Assam, India. The …

villages apply family labour for supervision, management and marketing of the produce. To work on farms they hire labourers …

reality that makes the rural areas of India impermeable to the effects of globalization. To exploit the possibilities and …

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing … informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …

, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem to …