This paper uses firm level data collected by the Australian Bureau of Statistics in its Business Longitudinal Survey to … size or domestic market share. These potentially include: kind of activity, product design and quality, marketing expertise …

Sports and war metaphors abound in business today. For example, one management book, Thunder in the Sky, by Thomas … business world as tantamount to victory in battle.” The book advises American executives to do the same. However, such … metaphors are misleading. The objective in both sports and war is to beat the competitor. Business, on the other hand, aims to …

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing … informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …

, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem to …. Researchers, journals, business schools, funding agencies, and professional organizations can all contribute to improving the … papers that contribute to principles. Business school administrators should reward researchers who make important findings …