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Microfinance Market Niches and Client Profiles in Bolivia

Gonzalez-Vega, Claudio; Meyer, Richard L.; Navajas, Sergio - EconWPA - 2001

organizational design, lending technology, and market area of operations. Two are regulated financial intermediaries and three are …

Persistent link: https://www.econbiz.de/10005134580

MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS

Raposo, Mario; Alves, Helena - EconWPA - 2005

Facing a growing competitive environment, higher education institutions have increased dramatically the competition for recruiting and retaining students providing a high quality service as a solution to compete. Frequently, researchers who have studied the service quality and client...

Persistent link: https://www.econbiz.de/10005134626

A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure

Ramos, Francisco F. R. - EconWPA - 1996

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

Persistent link: https://www.econbiz.de/10005135022

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

Armstrong, JS; Reibstein, David J. - EconWPA - 2004

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing … informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …

Persistent link: https://www.econbiz.de/10005408081

Discovery and Communication of Important Marketing Findings: Evidence and Proposals

Armstrong, JS - EconWPA - 2004

, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem to …

Persistent link: https://www.econbiz.de/10005408088

Replications and Extensions in Marketing – Rarely Published But Quite Contrary*

Hubbard, Raymond; Armstrong, JS - EconWPA - 2005

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications …

Persistent link: https://www.econbiz.de/10005408118

Forecasting for Marketing

Armstrong, J. S.; Brodie, R. - EconWPA - 2005

determine which ones are most effective. We review this evidence in order to provide guidelines for forecasting for marketing …

Persistent link: https://www.econbiz.de/10005408119

Role Conflict: Society’s Dilemma with Excellence in Marketing

Nason, Robert; Armstrong, JS - EconWPA - 2005

In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading...

Persistent link: https://www.econbiz.de/10005556511

Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley

Armstrong, JS; Brodie, Roderick J. - EconWPA - 2004

Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the Armstrong and Brodie study is flawed. We agree with all three points.

Persistent link: https://www.econbiz.de/10005556514

Escalation Bias: Does It Extend to Marketing?

Armstrong, JS; Coviello, Nicole; Safranek, Barbara - EconWPA - 2005

tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each …

Persistent link: https://www.econbiz.de/10005556531