Armstrong, JS; Collopy, Fred - EconWPA - 2005
Sports and war metaphors abound in business today. For example, one management book, Thunder in the Sky, by Thomas … Cleary, opens with a Chinese saying that translates: “The marketplace is a battlefield. The Asian people view success in the … business world as tantamount to victory in battle.” The book advises American executives to do the same. However, such …