In this paper we argue that pricing is all about price changes, and that the costs of price changes are often simultaneously subtle and substantial. We discuss a framework to deal with the dynamics of changing prices. This framework incorporates customer interpretations of price changes, an...

Starting with May 1st 2004, EU integrated ten more countries that had received the “graduation diploma” of the exam for joining Europe on general basis. For Poland, Lithuania, Lithonia, Estonia, Hungary, Czech Republic, Malta, Cyprus, Slovakia, and Slovenia the harvest of that “marriage”...

We study item-pricing laws (which require that each item in a store be individually marked with a price sticker) and examine and quantify their costs and benefits. On the cost side, we argue that item-pricing laws increase the retailers’ costs, forcing them to raise prices. We test this...

The Portuguese producers of Molds are in its majority of small or medium dimension, competing in highly competitive international markets and using processes, which incorporate new technologies. The present study aims to identify the strategic quadrants for developing the Portuguese Molds...

The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view. This study argues that although consumers are seeking novelty and unexpectedness in a brand that they have not bought...

Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries have not evaporated into a borderless world. Several studies have identified so-called liabilities of foreignness that arise from a lack of embeddedness and roots in the host...

Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice. This paper examines demand response to the proliferation of personal computers (PCs)....

We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry...

COAL WAS DISCOVERED IN NIGERIA IN 1909 AND COAL MINING STARTED WITH A DRIFT MINE AT OGBETE, ENUGU IN 1915. SINCE 1958/59, WHEN COAL PRODUCTION REACHED ITS PEAK, THERE HAS BEEN A PERSISTENT FLUCTUATION IN THE AMOUNT OF COAL PRODUCED IN SUBSEQUENT YEARS. THIS PAPER THEREFORE INVESTIGATES THE MAJOR...

This paper was prepared for the purpose of presenting the methodology and uses of the Monte Carlo simulation technique as applied in the evaluation of investment projects to analyse and assess risk. The first part of the paper highlights the importance of risk analysis in investment appraisal....