Bauer, H. H.; Staat, M.; Hammerschmidt, M. - EconWPA - 2003
The paper offers an analytical approach for an integrated treatment of market partitioning and benchmarking within a … effciency from the customer’s perspective. This is interpreted as customer value, i. e., as a ratio of outputs that customers … obtain from a product (e. g., resale value, reliability) and inputs that customers have to invest (e. g., price, running …