Ray, Sourav; Chen, Haipeng; Bergen, Mark; Levy, Daniel - EconWPA - 2005
wholesale price changes do not translate into commensurate retail price changes. The implication is asymmetric – small wholesale … increases are more profitable because manufacturers will not lose customers from higher retail prices; yet, small wholesale … decreases are less profitable, because these will not create lower retail prices, hence no extra revenue from greater sales. For …