Showing 1 - 9 of 9
We model a homogeneous product environment where identical e-retailers endogenously engage in both brand advertising (to create loyal customers) and price advertising (to attract 'shoppers'). Our analysis allows for 'cross-channel' effects; indeed, we show that price advertising is a substitute...
Persistent link: https://www.econbiz.de/10005135133
Nowadays of increasing functioning of network competitors, the Portuguese Small and Medium Enterprises (SME) of the Textile and Clothing Industry are facing new digital challenges. In order to strengthen their market power and reduce their dependence on foreign subcontractors, they should create...
Persistent link: https://www.econbiz.de/10005412926
We model a homogeneous product environment where identical e-retailers endogenously engage in both brand advertising (to create loyal customers) and price advertising (to attract 'shoppers'). Our analysis allows for 'cross-channel' effects; indeed, we show that price advertising is a substitute...
Persistent link: https://www.econbiz.de/10005413289
Persistent link: https://www.econbiz.de/10005556053
We explore whether natural human competitiveness can be exploited to stimulate charitable giving in a controlled laboratory experiment involving three different treatments of a sequential ``dictator game.'' Without disclosing the actual amounts given and kept, in each period players are publicly...
Persistent link: https://www.econbiz.de/10005062728
motivated? A standard result in economics is that firms offer autonomous jobs to promote worker motivation. But surprisingly … motivates them. Does autonomy in fact trigger motivation? I argue in this study that motivation may trigger autonomy, and thus … motivation, and that motivated workers have a lower cost of processing information than unmotivated ones. While motivated workers …
Persistent link: https://www.econbiz.de/10005407531
Persistent link: https://www.econbiz.de/10005550897
We apply Maslow’s hierarchy of needs to the concept of utility and then go on to a new model where individual’s behavior is aimed at reaching optimal level of arousal of neural system and optimal level of domination in social ranking.
Persistent link: https://www.econbiz.de/10005556518
Given the importance of green entrepreneurs in the transition towards a truly sustainable society, this paper proposes frameworks for investigating the motives of entrepreneurs who set up green businesses. Different perceptions of 'green' are explored and although the paper focuses particularly...
Persistent link: https://www.econbiz.de/10005561853