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Marketing as an entrance barrier into the fashion market

Vieira, Pedro Cosme Costa - EconWPA - 2005

incumbent firm has an aggressive strategy it sets a marketing limit strategy that do not permit the other firm to enter the …

Persistent link: https://www.econbiz.de/10005561411

MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS

Raposo, Mario; Alves, Helena - EconWPA - 2005

Facing a growing competitive environment, higher education institutions have increased dramatically the competition for recruiting and retaining students providing a high quality service as a solution to compete. Frequently, researchers who have studied the service quality and client...

Persistent link: https://www.econbiz.de/10005134626

A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure

Ramos, Francisco F. R. - EconWPA - 1996

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

Persistent link: https://www.econbiz.de/10005135022

Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing

Bergen, Mark; Ritson, Mark; Dutta, Shantanu; Levy, Daniel; … - EconWPA - 2005

In this paper we argue that pricing is all about price changes, and that the costs of price changes are often simultaneously subtle and substantial. We discuss a framework to deal with the dynamics of changing prices. This framework incorporates customer interpretations of price changes, an...

Persistent link: https://www.econbiz.de/10005556152

Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage

Rajagopal - EconWPA - 2005

the paper on the customer value gaps in the process of marketing new products explores the possible situations that may …

Persistent link: https://www.econbiz.de/10005556347

Asymmetric Wholesale Pricing: Theory and Evidence

Ray, Sourav; Chen, Haipeng; Bergen, Mark; Levy, Daniel - EconWPA - 2005

Asymmetric pricing is the phenomenon where prices rise more readily than they fall. We articulate, and provide empirical support for, a theory of asymmetric pricing in wholesale prices. In particular, we show how wholesale prices may be asymmetric in the small but symmetric in the large, when...

Persistent link: https://www.econbiz.de/10005561258

Price Flexibility in Channels of Distribution: Evidence from Scanner Data

Dutta, Shantanu; Bergen, Mark; Levy, Daniel - EconWPA - 2004

In this study, we empirically examine the extent of price rigidity using a unique store-level time series data set - consisting of (i) actual retail transaction prices, (ii) actual wholesale transaction prices which represent both the retailers' costs and the prices received by manufacturers,...

Persistent link: https://www.econbiz.de/10005561335

Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention

Levy, Daniel; Chen, Haipeng Allan; Ray, Sourav; Bergen, Mark - EconWPA - 2004

Analyzing scanner price data that cover 27 product categories over an eight-year period from a large Mid-western supermarket chain, we uncover a surprising regularity in the data—small price increases occur more frequently than small price decreases. We find that this asymmetry holds for price...

Persistent link: https://www.econbiz.de/10005561371

Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis

Rajagopal - EconWPA - 2005

The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view. This study argues that although consumers are seeking novelty and unexpectedness in a brand that they have not bought...

Persistent link: https://www.econbiz.de/10005561847

Holiday Price Rigidity and Cost of Price Adjustment

Levy, Daniel; Muller, Georg; Dutta, Shantanu; Bergen, Mark - EconWPA - 2004

Using unique retail and wholesale price data for 4,532 products carried by a major Midwestern grocery retailer, we find evidence of significant retail price rigidity during the Thanksgiving through Christmas holiday period relative to the rest of the year. We suggest that this pattern of holiday...

Persistent link: https://www.econbiz.de/10005126197