This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then review the literature in light of that framework. Particular emphasis is given...

This book covers a broad range of mathematical and statistical concepts that includes Mathematical Statistics, Non-Parametric Statistics, Design of Experiments, Probability, Operations Research, and Stochastic Models. The topics covered include: statistics, stochastic models, mathematics,...

En este trabajo se estudia la rentabilidad de la empresa agroalimentaria en Andalucía (España)mediante un conjunto de ratios, elaborados por el Instituto de Estadística de Andalucía a partir de la Central de Balances de Actividades Empresariales de Andalucía. El objeto es encontrar las...

Multi-Agent Based Simulation is a branch of Distributed Artificial Intelligence that builds the base for computer simulations which connect the micro and macro level of social and economic scenarios. This paper presents a new method of modelling the formation and change of patterns of action in...

The decisions made during the design process have a critical impact both on the design solution obtained but also on the design process itself. It can be observed that while the way in which products are developed differs not only across firms but within the same firm over time, what is being...

The statistical forecasting efficiency of new crop corn and soybean futures is the topic of frequent academic inquiry. However, few studies address the usefulness of these forecasts to economic agents' decision making. Each year Central Illinois producers are faced with the decision to plant...

This paper broadly discusses the customer portfolio theories and their implications in reference to marketing and purchasing perspectives. It provides an insight into how marketers interpret and describe companies' actions. The central theme of the paper - the tools that can be used to...

Those making environmental decisions must not only characterize the present, they must also forecast the future. They must do so for at least two reasons. First, if a no-action alternative is pursued, they must consider whether current trends will be favorable or unfavorable in the future....

Subjects (n = 1015) working individually in the role of managers were asked to choose between investment opportunities that would either double their investment or cause the loss of half of it. Six administrators ran experiments on 27 occasions in six countries over a five-year period....