In this working paper it is investigated how affect and cognition interact in consumer decision making. The research … framework is multidisciplinary by applying a neuroscientific method to answer the question which information is processed during … described as neural correlate of Slovic’s affect heuristic concept. …

affect promote different types of financial choices, and indicate that excessive activation of these circuits may lead to …

-business models, we introduce a new e-Business Model Ontology. Using the concept of business models can help companies understand … generic e-Business Model Ontology (a rigorous definition of the e-business issues and their interdependencies in a company …-business management and IS Requirements Engineering. The e-Business Model Ontology is based on an extensive literature review and …