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Single-desk marketing: assessing the economic arguments

Gropp, Lisa; Hallam, Tom; Manion, Vince - EconWPA - 2002

Single-Desk Marketing: Assessing the Economic Arguments identifies the potential benefits and costs and the strengths and weakness of various arguments in favour of current single-desk arrangements. It does not attempt to quantify the costs and benefits of arrangements in any particular industry.

Persistent link: https://www.econbiz.de/10005407820

Matchmakers in Wine Marketing Channels : The Case of French Wine Brokers

Baritaux, Virginie; Aubert, Magali; Montaigne, Etienne; … - EconWPA - 2005

Wine brokers are wholesale intermediaries. They belong to the category of the matchmaker intermediaries. These … middlemen are not well known. Their role is to help buyers and sellers of bulk wine to meet and transact. Assuming that wine …, negotiation costs, and monitoring and enforcement costs of a transaction on bulk wine. A data base of contracts on bulk vins de …

Persistent link: https://www.econbiz.de/10005561471

The Behavioral Life-Cycle Theory Of Consumer Behavior: Survey Evidence

Graham, Fred; Isaac, Alan G. - EconWPA - 2000

We find that survey evidence on faculty pay-cycle choice strongly contradicts the neoclassical theory of consumer behavior. It is more favorable to the behavioral life-cycle theory of Shefrin and Thaler (1988).

Persistent link: https://www.econbiz.de/10005134966

Why pay extra? Tipping and the importance of social norms and feelings in economic theory

Azar, Ofer H. - EconWPA - 2005

Tipping is a multi-billion-dollar phenomenon that standard economic models find hard to explain. I discuss several aspects of tipping and divide tipping to six different categories: reward-tipping, price- tipping, tipping-in-advance, bribery-tipping, holiday-tipping and gift- tipping, and...

Persistent link: https://www.econbiz.de/10005134994

The Social Norm of Tipping: A Review

Azar, Ofer H. - EconWPA - 2003

Tipping is an important phenomenon, both because of its economic magnitude and because of the insights it suggests about economic behavior in general. It is closely related to several areas in economics, including labor economics, industrial organization, social economics, behavioral economics,...

Persistent link: https://www.econbiz.de/10005118868

“The Consumer Financing Business in India” – Building Blocks for the Future

Gupta, Akash; Agarwal, Rahul - EconWPA - 2004

In view of this changing landscape, we look at the three major drivers of growth in consumer finance: auto finance, housing finance and consumer durable finance. We discuss the trends in each of these areas as well as the shortcomings which are slowing down growth. We present some of the...

Persistent link: https://www.econbiz.de/10005561323

Buying Organic Food in France : Shopping Habits and Trust

Sirieix, Lucie; Schaer, Brigitte - EconWPA - 2005

In this paper we attempt to compare the responses of consumers and professionals to questions related to organic food retailing, in order to highlight the differences and the similarities of viewpoints between them and to understand the links between consumer perception of organic food and the...

Persistent link: https://www.econbiz.de/10005062483

Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis

Rajagopal - EconWPA - 2004

Consumer value may be defined as a tool to measure the prolonged satisfaction and an on-going propensity to buy the product and services. Though there are many issues floating in an on-going debate about the consumer value, it may be argued that the consumer value in terms of the level of...

Persistent link: https://www.econbiz.de/10005561800

Consumer Perspectives of Brand Extension Effects : Information Analysis Determining the Consumer Behaviour Patterns

Rajagopal - EconWPA - 2004

Brands are successful because people prefer them to ordinary products. In addition to the psychological factors already mentioned, brands give consumers the means whereby they can make choices and judgments. The secret to successful branding is to influence the decisions the way in which...

Persistent link: https://www.econbiz.de/10005561816