Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Venable, Robert - EconWPA - 2005
We use a unique store-level data set to directly measure menu costs and to study the price change process at a large U … chains. We find that (1) the actual magnitude of menu costs as a share of revenues, (2) menu costs per price change, (3) the … components we measure, and the price change practices we document, may be generalizable across retail formats with these two …