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Buying Organic Food in France : Shopping Habits and Trust

Sirieix, Lucie; Schaer, Brigitte - EconWPA - 2005

In this paper we attempt to compare the responses of consumers and professionals to questions related to organic food retailing, in order to highlight the differences and the similarities of viewpoints between them and to understand the links between consumer perception of organic food and the...

Persistent link: https://www.econbiz.de/10005062483

Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis

Rajagopal - EconWPA - 2004

Consumer value may be defined as a tool to measure the prolonged satisfaction and an on-going propensity to buy the product and services. Though there are many issues floating in an on-going debate about the consumer value, it may be argued that the consumer value in terms of the level of...

Persistent link: https://www.econbiz.de/10005561800

Consumer Perspectives of Brand Extension Effects : Information Analysis Determining the Consumer Behaviour Patterns

Rajagopal - EconWPA - 2004

Brands are successful because people prefer them to ordinary products. In addition to the psychological factors already mentioned, brands give consumers the means whereby they can make choices and judgments. The secret to successful branding is to influence the decisions the way in which...

Persistent link: https://www.econbiz.de/10005561816

Economists Examine File-Sharing and Music Sales

Liebowitz, Stan J. - EconWPA - 2005

The decline in sales of music CDs and the recording industry’s attempts to reverse the decline have been much in the …

Persistent link: https://www.econbiz.de/10005076879

Singing all the Way to the Bank: The Case for Economic Development through Music in Cape Verde

Saab, Samer - EconWPA - 2005

development of a vibrant and active music industry in Cape Verde can provide this country with a medium for long term economic … globally competitive Cape Verdean Music industry. …

Persistent link: https://www.econbiz.de/10005062443

Microfinance Market Niches and Client Profiles in Bolivia

Gonzalez-Vega, Claudio; Meyer, Richard L.; Navajas, Sergio - EconWPA - 2001

This paper presents and interprets descriptive statistics generated from data obtained in a survey of clients of five microfinance organizations believed to be among the best in Bolivia. These lenders represent different combinations of organizational design, lending technology, and market area...

Persistent link: https://www.econbiz.de/10005134580

MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS

Raposo, Mario; Alves, Helena - EconWPA - 2005

Facing a growing competitive environment, higher education institutions have increased dramatically the competition for recruiting and retaining students providing a high quality service as a solution to compete. Frequently, researchers who have studied the service quality and client...

Persistent link: https://www.econbiz.de/10005134626

A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure

Ramos, Francisco F. R. - EconWPA - 1996

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

Persistent link: https://www.econbiz.de/10005135022

Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

Armstrong, JS; Reibstein, David J. - EconWPA - 2004

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the … evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing … informal approaches to marketing planning? The paper concludes with suggestions on the types of research that would be most …

Persistent link: https://www.econbiz.de/10005408081

Discovery and Communication of Important Marketing Findings: Evidence and Proposals

Armstrong, JS - EconWPA - 2004

, applies in some situations. Based on these criteria, important findings resulting from academic research in marketing seem to …

Persistent link: https://www.econbiz.de/10005408088