Sirieix, Lucie; Gurviez, P.; Rohrig, C. - EconWPA - 2005
’ ethical perceptions and the possible compromises between ethical values and business interests in the decision-making process … according to professionals. The third part compares consumers’ and professionals’ responses on the matching of each decision to … consumer expectations and on the decision which would appear to them to be ideal. If there is a convergence between consumers …