This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to … maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with …

pharmaceuticals as a separate input into the production of health. Building upon existing published work, this paper uses an …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …

This paper argues that advertising should be regarded as a transaction between a consumer and a firm that potentially … establish direct markets for advertising. The media is viewed as an intermediary that can channel advertising and allocate it … markets, over- or underprovision of advertising, and in an overprovision of media quality for high income consumers (relative …