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Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?

Armstrong, JS; Reibstein, David J. - EconWPA - 2004

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing planning? Next, we examine expert prescriptions:...

Persistent link: https://www.econbiz.de/10005408081

Strategic Planning Improves Manufacturing Performance

Armstrong, JS - EconWPA - 2004

A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The results were particularly favorable for manufacturing firms: nine studies found formal planning to be associated with better performance and none found detrimental performance.

Persistent link: https://www.econbiz.de/10005408111

Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal

Leitão, João; Osório, Carlos - EconWPA - 2001

Nowadays of increasing functioning of network competitors, the Portuguese Small and Medium Enterprises (SME) of the Textile and Clothing Industry are facing new digital challenges. In order to strengthen their market power and reduce their dependence on foreign subcontractors, they should create...

Persistent link: https://www.econbiz.de/10005412926

Forecasting the demand for an employee Park and Ride service using commuters’ stated choices.

Hole, Arne Risa - EconWPA - 2003

This paper uses Stated Choice (SC) data to forecast the demand for an employee Park and Ride service. Since it is well known that SC data contain sources of variation not present in Revealed Preference (RP) data we pay special attention to the scaling of the SC model. The results show that the...

Persistent link: https://www.econbiz.de/10005118998

Assessing Forecast Performance in a VEC Model: An Empirical Examination

Zacharias, Bragoudakis - EconWPA - 2005

This paper is an exercise in applied macroeconomic forecasting. We examine the forecasting power of a vector error … expenditure as suggested by the economic theory. We compare the estimated forecasting values of the endogenous variables to the …, Forecasting, Simulation Analysis, Vector error- correction models JEL Classifications: C15, C32, C53, E0, E6 Working Paper Series …

Persistent link: https://www.econbiz.de/10005119198

‘‘MOVING MEDIAN’’ A NEW METHOD OF FORECASTING

Giovanis, Eleftherios - EconWPA - 2005

For hundred years the future was occupying the persons. The ancient Greeks, the Romans, the Egyptians, the Indians, the Chinese and other great ancient cultures, but also the modern, as the English, Germans and the Americans and with the help of the development of technology and computers they...

Persistent link: https://www.econbiz.de/10005119209

Forecasting Methods for Marketing:* Review of Empirical Research

Armstrong, J. S.; Brodie, R.; McIntyre, S. - EconWPA - 2005

This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small …

Persistent link: https://www.econbiz.de/10005119356

Structured Analogies for Forecasting

Armstrong, J.S. - EconWPA - 2005

made in eight conflict situations. These were difficult forecasting problems; the 32% accuracy of the unaided experts was …

Persistent link: https://www.econbiz.de/10005119357

A Comparative Study of Methods for Long-Range Market Forecasting

Armstrong, JS; Grohman, Michael C. - EconWPA - 2004

The following hypotheses about long-range market forecasting were examined: Hl Objective methods provide more accuracy … are more accurate for long range market forecasting than are the major alternatives, expert judgment and extrapolation …

Persistent link: https://www.econbiz.de/10005119363

The Seer-Sucker Theory: The Value of Experts in Forecasting

Armstrong, JS - EconWPA - 2004

People are willing to pay heavily for expert advice. Economists are consulted to tell us how the economy will change, stock analysts are paid large salaries to forecast the earnings of various companies, and political experts command large fees to tell our leaders what the future holds. The...

Persistent link: https://www.econbiz.de/10005119384