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Marketing as an entrance barrier into the fashion market

Vieira, Pedro Cosme Costa - EconWPA - 2005

In this paper I intend to model a firm decision of entrance into a profitable fashion market where fashion results from … fashion market and that ii) when incumbent firm accommodates the other firm a la Cournot there is no pure strategy Nash … equilibrium. The properties of the model seem to be in accordance with the persistence in time of fashion brands. …

Persistent link: https://www.econbiz.de/10005561411

Buying Organic Food in France : Shopping Habits and Trust

Sirieix, Lucie; Schaer, Brigitte - EconWPA - 2005

In this paper we attempt to compare the responses of consumers and professionals to questions related to organic food retailing, in order to highlight the differences and the similarities of viewpoints between them and to understand the links between consumer perception of organic food and the...

Persistent link: https://www.econbiz.de/10005062483

Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis

Rajagopal - EconWPA - 2004

Consumer value may be defined as a tool to measure the prolonged satisfaction and an on-going propensity to buy the product and services. Though there are many issues floating in an on-going debate about the consumer value, it may be argued that the consumer value in terms of the level of...

Persistent link: https://www.econbiz.de/10005561800

Consumer Perspectives of Brand Extension Effects : Information Analysis Determining the Consumer Behaviour Patterns

Rajagopal - EconWPA - 2004

Brands are successful because people prefer them to ordinary products. In addition to the psychological factors already mentioned, brands give consumers the means whereby they can make choices and judgments. The secret to successful branding is to influence the decisions the way in which...

Persistent link: https://www.econbiz.de/10005561816

R&D and Subsidies at the Firm Level: An Application of Parametric and Semi-Parametric Two-Step Selection Models

Hussinger, Katrin - EconWPA - 2004

This paper analyzes the effects of public subsidies on R&D expenditure in the German manufacturing sector. The focus is on the question whether public R&D funding stimulates or crowds out private investment. Cross sectional data at the firm level is used. By applying parametric and...

Persistent link: https://www.econbiz.de/10005076604

VERTICAL R&D SPILLOVERS, COOPERATION, MARKET STRUCTURE, AND INNOVATION

Atallah, Gamal - EconWPA - 2000

are taken into account. The paper proposes a theory of innovation and market structure, showing that the relation between … innovation and competition depends on horizontal spillovers, vertical spillovers, and cooperative settings. The private …

Persistent link: https://www.econbiz.de/10005076906

A Model of Primary and Secondary Waves in Investment Cycles

Fioretti, Guido - EconWPA - 2002

. Uniting Schumpeter's concern for innovation with Keynes' concern for uncertainty and expectations formation, this article … focuses on the behaviour of entrepreneurs confronting uncertainty caused by innovation. Entrepreneurs' behaviour is … opened up by a successful innovation generates a state of optimism in the minds of single entrepreneurs, which eventually …

Persistent link: https://www.econbiz.de/10005077089

Evidence Theory: A Mathematical Framework for Unpredictable Hypotheses

Fioretti, Guido - EconWPA - 2002

Shafer's evidence theory is a branch of the mathematics of uncertain reasoning that allows for novel possibilities to be conceived by a decision-maker. Many of its findings exhibit striking similarities with an alternative decision theory purported by Shackle in the 1950s, before expected...

Persistent link: https://www.econbiz.de/10005125582

VIOLACIÓN A LOS DERECHOS DE PROPIEDAD INTELECTUAL: LA INCIDENCIA DEL INGRESO, LA CULTURA, LA EDUCACIÓN, LAS ORGANIZACIONES, LAS INSTITUCIONES Y LA INNOVACIÓN EN LA PIRATERÍA DE SOF...

Marquez, Pablo - EconWPA - 2005

The target of this paper is to question the causes of software intellectual property rights violation. To solve this question, the author analyses how has evolved the economic literature of IPR violation showing that the traditional market variables do not fulfill the requirements to explain the...

Persistent link: https://www.econbiz.de/10005126044

A Theory of Technology Diffusion

Mukoyama, Toshihiko - EconWPA - 2003

What determines the speed of the technology diffusion? What are the consequences of diffusion? This paper presents a model to address these questions. Skilled machine-users adopt a new technology first, while unskilled users wait until machines become more reliable and accessible. The quality...

Persistent link: https://www.econbiz.de/10005126129