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In cross-country/cross-region multilateral consumer price level comparisons, differences in the mix of food items consumed in individual countries pose a major problem. Comparison of the level of prices of food items in two countries will be difficult, if the sets of food items consumed in the...
Persistent link: https://www.econbiz.de/10005342148
Cet article a pour objectif d’explorer deux stratégies pouvant répondre au problème d’arrivée à maturité du «marché» de la collecte de fonds dans le secteur associatif : rajeunir la cible visée et changer d’outil marketing. Après une revue de littérature, il présente les...
Persistent link: https://www.econbiz.de/10009320601
This paper tests stylized facts and theories from behavioral economics and laboratory experiments using a randomized field experiment of our design. A major South African consumer credit lender issued 60,000 scripted direct mail solicitations where several marketing “treatments†were...
Persistent link: https://www.econbiz.de/10005702606