Narrow search
Showing 1 - 5 of 5
Cover Image
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
Cover Image
Forecasting in marketing
Franses, Philip Hans (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
Cover Image
Forecasting market shares from models for sales
Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Cover Image
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
Cover Image
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014