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~institution:"Econometrisch Instituut <Rotterdam>"
~institution:"Springer Fachmedien Wiesbaden"
~institution:"Virginia Polytechnic Institute and State University / Department of Economics"
~subject:"Theorie"
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Forecasting in marketing
Franses, Philip Hans
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
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2
Complete and incomplete econometric models
Geweke, John
-
2010
Persistent link: https://www.econbiz.de/10013503197
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3
Information goods and
advertising
: an economic model of the internet
Stegeman, Mark
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002092284
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4
An analysis of
advertising
wars
Haller, Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001796686
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5
Werbung in der Medien- und Informationsgesellschaft : eine kommunikationswissenschaftliche Einführung
Siegert, Gabriele
;
Brecheis, Dieter
-
2017
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011570162
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf
-
2021
-
3. Auflage
Persistent link: https://www.econbiz.de/10012497145
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