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A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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Modeling category-level purchase timing with brand-level marketing variables
Fok, Dennis (contributor); Paap, Richard (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001783902