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~institution:"Econometrisch Instituut <Rotterdam>"
~subject:"Emotion"
~subject:"Theorie"
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
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Modeling category-level purchase timing with brand-level marketing variables
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001783902
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