Food prepared away from home (FAFH)—whether eaten in restaurants, fast-food and\r other locations, or as take-out or delivery to be eaten at home—is now a routine part of the diets of most Americans, accounting for 41 percent of food expenditures and 32 percent of caloric intake. This report...

Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per...