Increased advertising expenditures raised fluid milk sales nearly 5 percent, or by about 7,455 million pounds, during … million pounds in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of … milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the increase in advertising. The …

recommendations; how do national income and prices, advertising, health claims, and trends in eating away from home affect nutrient …

New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and …

streamlining of operations. The number of mergers and leveraged buyouts fell. New product introductions, consumer advertising … measures firms' competitive behavior, which includes such price and nonprice competition as advertising, promotion, new product …

Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and … generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco … Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed …