Brañas-Garza, Pablo; Bucheli, Marisa; Paz Espinosa, María - Economic Science Institute (ESI), Argyros School of … - 2011
Research on moral cleansing and moral self-licensing has introduced dynamic considerations in the theory of moral behavior. Past bad actions trigger negative feelings that make people more likely to engage in future moral behavior to offset them. Symmetrically, past good deeds favor a positive...